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Banner joins Mitre 10 to form a strategic alliance!
South Australian family-owned Banner Hardware has joined forces with Australia’s largest independent hardware retailer, Mitre 10.
The alliance is across the Banner network of 7 retail stores, two frame and truss manufacturing plants, distribution centre and Home Select showroom. Banner retail stores will be rebranded as Banner Mitre 10.
The new joint venture will see the Evins family continue to run the day-to-day operations of Banner Mitre 10. All staff will keep their jobs and remain in their current positions. Managing Director Matt Evins and Director James Evins will retain their leadership roles.
Matt Evins, who will be Banner Mitre 10 Managing Director, said his company had entered the alliance to provide an improved experience for retail and trade customers and as part of Banner’s growth plans.
“Mitre 10 is Australia’s best independent hardware brand while Banner is a South Australian icon with strong customer loyalty and a significant share of industry trade,” he said.
“Banner Mitre 10 will continue to be operated by the Evins family.
“This strategic alliance gives us the opportunity to join a branded national buying group while remaining independent and undertake major upgrades to all our stores.
“This will allow us to offer our retail customers a broader range of products, better shopping experience and stronger advertising support.
“It also provides significant advantages for our trade customers.
“The alliance complements other recent trade initiatives such as our Trade First Customer Excellence and Platinum Builders Club trade loyalty programs and streamlined truss, manufacturing and distribution facilities.
“We are looking forward to strong growth for Banner Mitre 10 into the future. The alliance also forms part of Banner’s longer-term strategy, giving us greater leverage to expand our network of retail stores as we actively look for new sites.”
Mitre 10 CEO, Mr Mark Laidlaw, said the new alliance formed part of the group’s national expansion plans.
“This partnership with Banner Hardware will allow Mitre 10 to increase our presence in South Australia. It will provide an important platform for future growth in South Australia," Mr Laidlaw said.
“The key to this joint venture is that it allows the owners to keep growing their own business but doing so with the support of Mitre 10. We have several of these joint venture arrangements in other States, they play an important role in growing the Mitre 10 store network in specific regions broadening our footprint."
Banner Mitre 10 will progressively rebrand and upgrade its stores over the next 12 months.
Answers to your Questions:
Why is Banner entering into an alliance with Mitre 10?
We are entering the alliance to provide an improved in-store experience for our customers.
It gives us the opportunity to join a branded national buying group while remaining independent and undertake major upgrades to all our stores.
This will allow us to offer our customers a broader range of products, better shopping experience and stronger advertising support.
There are also significant advantages for our trade customers
What does this mean for me as a customer?
Banner Mitre 10 remains committed to providing the highest quality customer service.
You will benefit from a broader range of products, a better shopping experience and stronger advertising support.
I’m a Banner trade customer. What does this mean for me?
We are very proud of Banner’s reputation as the supplier of choice for South Australia’s building industry. This will continue under the Banner Mitre 10 brand.
The timing of the alliance coincides with a number of recent Banner initiatives aimed at increasing our support of the South Australian building industry:
- Trade First customer excellence program – to be implemented this year
- Streamlined truss, manufacturing and distribution facility
- Platinum Builders Club trade loyalty program
These initiatives will continue under the Banner Mitre 10 brand.
I’m a member of the Banner Advantage Club. Will I lose my benefits?
Banner Advantage Club will not be affected. You can continue to receive discounts and member-only exclusives at Banner Mitre 10.
What happens to my pricing and discount?
There will be no change
What changes can I expect in-store?
Our stores will be rebranded and repainted between April and May. This will be followed by complete new store fit-outs, to be rolled out progressively over the next 12 months.
Is Banner still South Australian owned?
Banner Mitre 10 remains independent and will continue to be operated by the Evins family.
Will I be able to get the same products?
Yes, we’ll continue to stock all of our existing products and more.
Banner has always offered good customer service. Will this change?
You can expect to receive the same high levels of customer service at Banner Mitre 10.
Why is the alliance with Mitre 10?
Mitre 10 is Australia’s best independent hardware brand. They are also a good cultural fit, with a shared focus on providing quality service and convenience to our customers.
Who are Mitre 10?
Mitre 10 is the second largest player in the Australian home improvement and hardware industry.
The Mitre 10 group comprises:
- Australia's only independent home improvement and hardware wholesaler to the industry.
- An independent and retail network of over 450 Mitre 10 and True Value Hardware stores, including 64 in South Australia.
Will the Banner Mitre 10 stores be connected to other Mitre 10 stores in South Australia in any way?
Banner Mitre 10 and Mitre 10 will operate independently from each other and Mitre 10 stores.